Backlink Building Tips for Healthcare Marketers
The SEO process is about digital presence optimization for ranking top on Google. Nevertheless, backlinks building has to be a crucial part of your solid SEO strategy. PageRank algorithm was based on backlinks quantity but today, it has evolved. PageRank is all about backlink quality.
Backlinks are hyperlinks directed to your site from other websites. Search bots navigate via hyperlinks to determine the relevancy and value of the webpage content. The page that offers a solution to the user’s intent and fits the keyword search is ranked higher on search engines. The process takes seconds and is assumed that millions of tech bots crawl across web pages via incoming and outgoing links. To earn backlinks you will need a strategic link-building strategy, backlink analysis, and monitoring.
Backlinks are confidence certificates, according to search engines. High authority publications or organizations that vouch for you are regarded as meaningful references. You and your competitors share many similarities but it is the backlinks that make a difference in ranking.
Domain authority is a metric that defines your ranking ability. The higher the DA score the better your ability gets to reach the top.
- Focus on working with established blogs and websites in your niche. Links from sites with high DA [domain authority] scores are valuable.
- Remember, the links you get from social media channels or forums or comments are generally links with nofollow attributes. These are great for natural sharing or word of mouth but don’t directly increase SEO ranking.
- Have a solid content development and marketing strategy and contribute to online medical publications and health magazines.
- Regional, national, and communal events offer several opportunities to earn backlinks.
- Press releases are not high-quality links but help in backlink generation, which other media pick and write about you.
You are all set to earn quality backlinks and enhance website visibility on the internet. Even monitor competitors’ backlink profiles to find out from where they get links. Use specialized tools to keep track of your backlink quality and sources.
Linkascope
Linkascope is designed to help web developers. The backlink checker gives an insight into backlink history and link type. Using filters you can break down backlinks by nofollow vs. dofollow, text link vs. image links, and find referring domains. Recheck every backlink separately.
By getting to know the linked page and the source page or the details of the most important backlink you can tweak your link-building strategy accordingly. Toxic backlinks need to be eliminated or disavowed. With backlink audits, you allow search bots to discover your page quickly and index it.
by2.io
The feature by2.io is a URL shortener, which helps to enhance your click-through rates from social media. You can even keep track of shortened URL performance on the dashboard.
Ahrefs
It is intuitive and user-friendly. Run searches and recover old data. Find report or data information about backlink or anchor text rapidly. Filter using link types [dofollow, redirect, governmental, educational, nofollow, content, etc.] or platform types [blogs, message boards, eCommerce, CMS, Wikis, etc.]. Generate Ahref’s best link report or analyze only the data you need!
